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Okay, how do you position yourself as an authority or expert in your field if there’s nothing new under the sun? Great question! And I’m glad you asked.

The key is to take an existing concept or idea and put a fresh spin on it. Help your audience see it in a different way.

It’s like changing the position of the light to reveal a different perspective of the object.

I don’t mean to be too philosophical here. That’s not me. I believe in simplicity.

But, let’s look at it this way. Do you really think the gurus that are getting paid huge amounts of money are really saying anything new? No!

They are repackaging old information in a new way.

Well, you can do the same, too.


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